
Empowering leaders to solve people challenges
Practical HR consulting, sparring, and brainstorm sessions designed for business owners, team leaders, and internal HR specialists navigating complex people topics.
Tailored support for every HR challenge
Whether you manage a team without dedicated HR staff or lead team and are facing intricate issues, Im here to help you to find solution to keep your team thriving.
Advisory consultations
Targeted sessions addressing critical people management obstacles, compliance essentials, and operational team structures.
Leadership sparring
A sounding board for owners and managers to test leadership ideas, handle tough conversations, and build trust.
Brainstorm sessions
Facilitated workshops focused on retention, company culture, hiring frameworks, and scalable employee engagement.
HR specialist sparring
Senior-level mentorship and support for internal HR professionals untangling complex workforce scenarios.

Your strategic partner in people operations
I am an HR and leadership consultant with nearly 20 years of experience helping organizations build stronger leaders, high-performing teams, and effective people practices. Throughout my career, I have held senior HR leadership roles at Printful/Fyul, Maxima Latvija, Tietoevry, Unilever Baltic, and Coca-Cola HBC, supporting companies from 120 to 4,000 employees and leading complex organizational transformations, mergers, and leadership development initiatives.
My expertise includes leadership coaching, manager development, performance management, conflict resolution, talent strategy, organizational change, and people operations. I work with leaders and teams to turn people challenges into practical, business-focused solutions that improve collaboration, engagement, and performance.
I believe that strong businesses are built by strong leaders, and my goal is to equip managers with the skills and confidence to lead people effectively.
Driving real impact through human-centered leadership
We turn complicated personnel friction into productive momentum. See how targeted sparring sessions and strategic HR advisory have helped leaders transform their organizational culture.
"As a founder without an in-house HR team, having HRCoach in our corner gave us the clarity we needed to navigate rapid hiring and manage team expectations gracefully."
Artūrs Bērziņš, Tech Founder
"The sparring sessions offered immense relief. Discussing delicate leadership cases with an objective, seasoned professional provided immediate, practical solutions."
Laura Kalniņa, Head of Operations
"Even as a seasoned HR professional, I found immense value in our brainstorms. HRCoach helped me restructure our performance framework efficiently."
Māris Ozols, People & Culture Lead
Get in touch
HRCoach office
Riga, Latvia
Email:hrcoach@gmail.com
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